As a PhD or PostDoc at a university, you are often focused on academic success, but the step to a career outside academia can be challenging. LinkedIn offers great opportunities to make this transition smooth. I would like to give you some tips on how to use LinkedIn effectively in your job search.
Optimise your profile
Your LinkedIn profile is your digital business card and should be attractive and professional. Start with a powerful headline that not only reflects your current position, but also the skills and interests that are relevant to the industry you want to work in. For example, ‘PhD in Biology | Data Analysis | Project Management’.
Your summary is an opportunity to tell your story. Highlight not only your academic achievements, but also the skills you developed during your PhD, such as problem-solving, analytical thinking and teamwork. Include relevant experience, including internships or project work that is applicable to the industry. Don't forget to upload a professional profile photo; this will increase the likelihood that people will want to connect with you.
Connect with others
Expanding your network is crucial. Start by connecting with people you already know, such as fellow students, professors and alumni. Add a personal message to your connection requests, explaining who you are and why you want to connect. This makes the request more personal and increases the likelihood of acceptance.
Actively search for professionals working in the sectors that interest you. Joining relevant LinkedIn groups can also help you connect with like-minded professionals and gain the industry insights you need.
Be visible to recruiters
To ensure that recruiters find you, use the ‘Open to opportunities’ feature. This lets recruiters know that you are available for new opportunities. Make sure you use the right keywords in your profile that recruiters use when searching for candidates. This includes both technical skills and soft skills.
Be active on LinkedIn
In addition, it is important to be active on LinkedIn on a regular basis. Share articles, write posts or give your opinion on important topics within your field. This increases your visibility and shows that you are involved and interested in the sector.
