In my work as a career advisor, I often see people struggling to present themselves during a job interview. Not because they have nothing to offer, but because they find it difficult to convey their story clearly, powerfully and confidently. Good self-presentation starts with knowing your competencies, articulating your experiences and being able to clearly indicate what you are looking for in your future career.
1. Know what you can do – and state it specifically
Competencies and skills form the core of your added value. Think, for example, of analytical skills, customer focus or the ability to work well in a team. Try not just to list these, but link them to specific examples from your work experience:
‘I am strong at planning and organising. In my previous job, I independently drew up a project plan for an event with 300 visitors and implemented it in detail.’
2. Tell your story – not just your CV
A job interview is not a repetition of your CV. It is your chance to provide context: how did you get where you are today, what have you learned, and what drives you? Mention what you find important in work and what gives you energy. This will turn your experience into a story that comes across as logical and convincing.
3. Be clear about your career aspirations
Employers want to know whether you are a good fit for their organisation, but also whether they are a good fit for your ambitions. So don't be afraid to say what you are looking for: do you want to progress, take on more responsibility, or gain more depth in your profession? It shows that you are conscious of your career and that you know what you want.
Finally: practise your presentation
Practise your pitch out loud, possibly with a career advisor or a friend. This will help you refine your story and enter the conversation with more confidence.
You don't have to make yourself out to be someone you're not – just be clear, authentic and show with conviction who you are and what you have to offer.
